But if you are looking for your infographic to move your audience to take action or donate funds, you need to invest the time, effort – and money – to do it right. Know your limits. We’ve all seen those online ads for “Build your FREE infographic” software.What are the most important 3-4 pieces of data that tell that story best? Which ideas deserve marquee placement in your story and, most importantly, what do you want the reader to DO after they understand the information you are giving them? This actionable message should be the focus of your infographic. Know your story (and summarize it). While you may need to understand your data in all their glory and complexity, your reader will likely get the most benefit from a clear and cogent presentation of the high points and themes. ![]() It takes a little more thought and creativity – but that’s what will make your infographic stand out from the growing stream of images in your target reader’s inbox. Unless you are talking to an association of Paper Doll lovers, avoid the aforementioned stick figures and other iconography that has become so overused. Know your audience. Who will see your infographic? Make use of images and context that will be most relevant for that audience.What makes a really GREAT infographic– one that engages and entertains the reader while delivering your message in an instant! Here are a few basic tenets that we employ when creating infographics for clients: And my favorite – the 3-foot long infographic that tries to do too much and in the process has me clicking out after the 5 th image. The oversized Pie Chart (or if you’re really cutting edge, the “Donut”) to show breakdown of mobile versus desktop users. We’ve ALL seen the bad ones – the mind-numbing numbers and rows of faceless stick figures designed to convey growth in audience size. In those cases, an infographic can be the best way to bring clarity to complex data sets that are so much a part of our lives as marketers and fundraisers.īut just like all short stories, not all infographics are created equal. That said, I recognize that stories are sometimes best told not just with words, but through skillful and creative combinations of words and images. And I break out in a cold sweat when my husband hands me his iPhone and asks me to GPS directions for him while he is driving. I struggle with discerning the hidden meaning of emojis more complex than a simple happy or sad face. Every time Google “simplifies” one of its products, it takes me weeks to re-figure out how to file an email in my gmail account. Sometimes I miss “green screens” from the good old days when computer commands were written in words and numbers.
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